We Think Results

How we work, what we do and who we work for.

Aileen - Accounts

For every client and every project, the 4Ps matter.

Marketing 101 defines the 4Ps of marketing: product, price, promotion, place. All very important. But intelligent marketing is driven by the people behind the strategy, plans and tactics. And as those people, we have our own guiding principles for how we work. At The Ritterbusch Group, we are committed to the TRG 4Ps.



A true extension of your business.
Clients work with us not just because we are smart about their marketing. They work with us because we are also smart about their specific business. Decades of experience has provided our team with a wealth of knowledge into multiple industries and business structures. And it’s experience that cuts a wide path from both B-2-B to B-2-C firms, companies and organizations.



Everyone says they’re different. We mean it.
At its core marketing isn’t about fancy parties or clever slogans. It’s about creating business value. That’s why we listen well, anticipate needs and take a business-focus approach to our services. We attach recommendations to real business objectives and are thoughtful in leveraging campaign resources to the greatest extent possible. And at TRG the Golden Rule applies. Always.



When our clients succeed, so do we.
We aren’t in this business for the fame, fortune or personal glory. Yes, it puts food on the table, but truth be told, we do it because we love it. The professional satisfaction we get working together with clients to achieve the growth and results they so richly deserve is second to none. That invested camaraderie motivates us to succeed on their behalf.



Analysis. Planning. Results.
Smarter marketing drives sustainable growth. It’s not a catch-phrase, it’s the truth. And intelligent marketing comes from having a proven process in place that accounts for the many variables that can affect the results of a campaign. Because we pinpoint leading factors impacting our client’s bottom line, we are able to deliver smarter campaigns designed specifically to increase business value.

Fresh perspectives, smarter strategies,
reliable execution.

Said best, The Ritterbusch Group helps clients identify both their place and their potential in the marketplace. We develop practical action plans that capitalize on client strengths and play to their most receptive audiences. And yes, we are a full-service marketing firm. The TRG team is well-versed in each of our four major areas of expertise – the TRG 4DOs – Business Growth, Internet Communication, Awareness Building and Brand Development.

So clients can always expect traditional services like:

  • Marketing Research
  • Customer Analysis
  • Advertising & PR
  • Networking & Sales
  • Social Media & Websites
  • Email Marketing
  • Special Events
  • Electronic & Print Collateral
Business Growth


TRG partners with companies and organizations interested in taking the next step forward. We identify high growth and profitability areas and develop effective business strategies that connect our clients with their “best fit” customers. We understand the best practices behind effective sales strategies. And our mix of market analysis, strategic messaging and tactical planning offers clients a blueprint for sustained growth.

Internet Communication


Technology is always evolving. If your organization is not at least on par with the competition with respect to the latest trends in web design and user experience (UX), social media usage and other electronic communications, you’re damaging your company’s reputation in the marketplace. TRG’s e-valuation services allow us to review your current e-state and offer solutions for improving your technology footprint to your business advantage.

Awareness Building


Customers have to know you exist. It’s why TRG has a long history of helping clients raise their profile within their industry and the greater business community. Maybe it’s a well-conceived media plan, or an affordable advertising campaign. Maybe it’s a creative piece of direct mail, or a smart corporate brochure. Our team will develop a practical plan to get you noticed and put your message in front of those that matter most.

Brand Development


It’s critical for your brand to both look and act the part. Everyone should have the same understanding of who you are and what you do. Action and feeling are inspired from the specific words you say, to the look and feel of your website, all the way down to the business cards you hand out. TRG helps clients home in on what characteristics and points of difference define an organization. Then we develop the tools to best express those unique qualities.

Market knowledge of varying industries, cultures and organizational structures.

For a decade, The Ritterbusch Group has proudly partnered with award-winning businesses and organizations in Wisconsin and beyond. Our clients range from 20,000+ international membership associations to thriving technology and professional service firms.

We’ve served law and architecture firms and industry-leading manufacturing and insurance organizations. We’ve helped family-owned communications businesses, innovative healthcare administration companies and national distribution outlets. Among TRG’s 4WHOs, the client list is varied. And each is very important to us.

Associations and Non-Profits

Professional Services Firms

Distribution Companies

Manufacturing Companies

Have a question? Send us a quick note.